First and foremost you need to understand the uniqueness and the problems. Once you figure it out the opportunity on "Why you should Invest and How to invest with clear steps?" you will be on the track.
STEPS TO START ICO
3. Form a killer Team
4. Build a Solid Website
5. Choose the Ethereum Platform
6. Plan the Marketing Campaign to Reach the Target Audience
Within these steps lot of additional methods are involved too, so those steps will be taken care of by the team of engineers you hired.
To Build the team for your ICO get in touch with us (Zab Technologies) www.zabtechnologies.net